Black MoldA success story from India
When the Internet first boomed in India, many people proceeded with caution -- adoption was fairly slow compared to the U.S. But a few adventurous spirits jumped right in and have stuck with it for the long haul. Among them is Babychen Mathew, who left a career in journalism to start his own website, dancewithshadows.com. This site offers readers the latest headline news and feature stories on various topics. Babychen started this site as a hobby, and perhaps as an extension of his profession. Very soon after launching, he discovered Google and the AdSense program through various web development forums on the Internet. And the rest is history, he says.“After exploring every bit of this Google product, with a few trial and errors along the way, I’ve discovered on my own the best ad formats and colors that suit my webpages,” he reports. Having tried almost every AdSense format and feature as they were offered, he settled for a vertical wide skyscraper (160X600) on the left sidebar and a horizontal link unit (728X15) along the top of his pages. “Now, with the help of AdSense Support, I am currently using a medium rectangle (300X250) ad format too, and have integrated it into my content in some sections to capitalize on potential video ads,” Babychen continues. “I’ve tried other online ad distribution networks, and formats like flash ads and banner ads, but I was not very satisfied. While some were experiments, others didn’t cater to the Indian market, and a few others were plain irritating."Today, Babychen is a happy publisher, with most of his revenue coming from Google AdSense. And he says he loves to recommend AdSense to all who will listen!
Saturday, December 12, 2009
Friday, December 11, 2009
Tuesday, December 8, 2009
Google AdSense for search
Black Mold
Google AdSense for search
| | Your visitors discover the Web. Combine Google search with AdSense to monetize more web pages. It's a fundamental business rule: what's good for your customers is good for you. And that makes Google search a very good idea indeed. Adding the Google search box to your website puts our search engine at your visitors' fingertips. And combining search with AdSense puts Google's base of advertisers to work for your bottom line.Google search means more traffic. As the world's largest search engine, Google provides search services to some of the Web's most popular sites, including Amazon, AOL, AT&T Worldnet, EarthLink and the New York Times. Every day we serve millions of users who know our no-paid-inclusions policy means they're getting totally unbiased results. And the better user experience that Google search offers means your visitors will spend more time on your site and return more often. AOL, for example, says Google search has increased search traffic by 33% and boosted customer satisfaction with search results.1 And search results pages mean money. Google AdSense combines Google's search technology with thousands of keyword advertisers to deliver targeted text-based ads to search result pages. People find these ads useful and click on them, and when they do, Google pays you. It's that simple—and that powerful.
FEATURES Customize your search pages. You can use our standard Google search box and search results if you want to get started as quickly as possible. But in just a few minutes you can customize the look and feel of the Google search box to match your site. Just add your logo and match the search results to your site by changing the colors of the background, title, text, URL and more. There are more than 200 colors to choose from. Let your visitors search the web—or your website. With Google search, your visitors can search the Web from your website. And if we've already crawled your website (and we probably have), our SiteSearch feature will let them search your own site as well. And our SafeSearch option excludes pages with adult-themed content from search results. We'll host the search results for you.Google doesn't just provide search technology and advertising—we host search results pages as well. So you don't have to pay for software or technical expertise to add search to your site, and you don't have to pay to host it, either. What's more, Google's system administrators are dedicated to keeping your search up and running 24 hours a day. Find out what your visitors are looking for. Wondering what your users are searching for on your site? The Top Queries report shows you what your users are looking for, by listing the 25 most common searches conducted through your AdSense for search boxes. Use this report to identify additional topics to add to your site, or to keep track of your most sought-after information. Filter out unwanted ads.Google combines filtering technology, an editorial team, and your input to create a robust set of filters that are right for you, including:
You can track the number of queries, clicks, clickthrough rate—as well as your AdSense earnings—via a web-based account which you can easily update at any time. It's easy to apply online.After reviewing your application, we'll let you know if you're eligible to join. Once you're approved, log in to your account, copy and paste a block of HTML onto your web pages, and just like that, you'll be delivering search and targeted ads—and getting paid by Google every time one of your visitors clicks on an ad. |
Thursday, December 3, 2009
Tuesday, November 24, 2009
adsense booster
Black Mold
New Adsense TOS about valid click area
Adsense has been made new rule about valid click area on their text ads. Now web visitor only can clik adsense on title and url only, clicking on any description of individual ads can not do anymore.
Now google will count valid click on blue area for adsense publisher to earn money :)
The reason is to maximize it's ads target and prevent an accidental click by visitor. For adsense publisher it will reduce CTR significantly. My CRT drop about 1% to 3% from normaly.
Label: adsense tos 
Thursday, July 5, 2007
Boost Adsense Revenue Tips Part 2
If you already done with Boost Adsense Revenue Tips Part 1 and also ready for your google adsense publisher account, there are three point you can improve on.
1) Increase Page Impression
2) Improve CTR (Click Thru Rate)
3) Improve Cost Per Click (eCPM)
Steps below will help you to maintain three critical points above. This tips will help you to increase google adsense earning.
Pay Your Attention to High Paying Keyword
Find out High paying Keyword and use on your content. What is High Paying Keword ? high paying keyword is specific keyword that advertiser pay higher bid on Google Adwords. Such as
Post an article that attract High Paying Clicks
Only post an article that many people will search your topic, when you write about real estate or property, it's better you place article about apartement directory, home for sale, home for rent, condo for sale, etc. These topics typically attract more expensive advertising.
Create Many Mini Website
It's the most I like to boost many mini website, according to my experience I earn much money from Google Adsense from my mini website. Let say you have 10 mini website and earn US$ 1.00 each per day, at the end of month you will ern US$ 300.
Create Laser Targeted Content
Do not mix irrelevant topics on the same website, becouse it make visitor confused and stop to read your article. Write just one topic on the website such as "Digital Camera Review", make your visitor grab your site page by page and click your advertising naturally. Basically, you provide an information about specific product and let visitor decide to know much more by clicking on Google Adsense. it's simple :)
Wednesday, July 4, 2007
Boost Adsense Revenue Tips Part 1
Boost adsense revenue today become interresting tips and tricks, people try to boost their adsense revenue instantly. Some offer you to hack adsense code or to cheat their system. Stop it, I never do it, Google will catch you sooner or later. Let try to use proper method that doesnt violate google adsense policy.
I try to make simple steps to help you boost your adsense revenue. I start to use this method in the middle of 2006 and in the next 3 months my adsense earning boost almost 500%. I found boosting adsense earning from internet, but i forgot where it's location. I hardly try to remember and rewrite it for you.
Step 1: Sign Up Blogger account
Blogger is belong to Google, it's free blog hosting service, you can make blog as many as you want. Once you have blogger account, you can start build blog with many topics separately, such as "Adsense Revenue Bootser" which has address http://adsenseboost.blogspot.com: Boost your adsense revenue.
Step 2: Post New Article
As soon as you get new topics, start posting new article. You can write about products, about experience, about your skill. Share it to your visitor and meke them understand more clearly about your topic. Build an interesting topic periodically.
Step 3: Register Google Adsense
After you have blogger, register as google adsense publisher if you dont have it yet. Visit http://adsense.google.com to sign up and understand this program clearly. Or you can sign up from blogger. I will tell you how to do it in my next article. You should approved shortly, no longer than a week.
Step 4: Post New Article Periodically
I try to post new article once a week to make my blog up to date, or if you want create new blog topics. Dont fill your blog with many irrelevant topics that make your visitor get confused.
Happy Boost your Adsense Revenue.
Saturday, November 21, 2009
adsense earning proofs
Black Mold
Daily income on Adsense earning proof is the peak of what I saw collecting reports with great probability that it is not counterfeit. Too bad that the proof's details aren't visible as neither on the second Goo
Adsense reborn!!
Google Adsense Earning Proofs
Daily income on Adsense earning proof is the peak of what I saw collecting reports with great probability that it is not counterfeit. Too bad that the proof's details aren't visible as neither on the second Goo
Adsense is Alive see PROOF here
Last week on my blog, I statedAdsense reborn!!
well this is not quite correct.
to be honest, it NEVER died!
How do I know this?
I was in search of a broad range of quality Beta Testers for my new
product VI 3 (hyper link)
Sourcing people with little experience, right up to previous Microsoft
product beta testers.
(Thanks guys for your support!!)
I posted the request for help with beta testers in 5 forums and was
AMAZED at the results
Over 1000 confirmed beta testers!!!
(that means over 1000 people submitted the beta test application and
confirmed their email address via aweber)
I sent potential beta testers to a simple form page , where potential
beta testers had to answer
7 simple questions, so I could evaluate them accordingly.
These were the simple 7 questions.
Previous Viralinstigator.com member? Yes No
Adsense Publisher How long? Under 12 months More than 12 months
Adsense Income PM? Under $1000 Per Month $1000 to $5000 Per month Over
$5000 per month Prefer not to say
Experience creating domains, ftp and cron? Yes No
Will want to use staff module to outsource site creation? Yes No
Familiar with html and template creation? Yes No
Average hours per day to test and create sites?
After seeing the amazing result from the request of beta testers. I now
have a sample pool of over 1000 people
spread over 5 forums, all marketing, thought Not all Adsense related.
The Anticipation to see the results of this collected data consumed me.
but how to check over 1000 emails and pull this data from it, without
taking 2 weeks.?
Well I asked my programmer max. how can we do this without going through
every individual email?
As per usual.. he said, Easy, I'll do it.. give me 5 mins ok ?
I like many other experienced Adsense marketers/publisher know Adsense
is alive and well..
Now potentially I had the evidence to prove this once and for all.
Previously.. the Death of Adsense marketing campaign was hugely
successful.
Using, as the owner states himself hugely emotional titles and
supporting images to promote his own products.
This was a massively successful marketing campaign using many new
marketing techniques, it was a joy to watch is grow
in such a short time. But and its a big BUT!!! the whole concept was Not
actually Correct as you'll see further down this page.
Adsense is definitely not what it was back in mid 2005, back then anyone
with a little ftp knowledge and 99 bucks for any old
site generator could make a good to great income from Adsense.. it was
pretty simple.. .info's were 99 cents, reseller accounts
were very cheap.. you could get 50 domains up and running in no time .
with each domain getting 1000's and 1000's of pages index
in the search engines and sit back and rake in the cash.
compared to those days.. Adsense was pretty much dead, by comparison..
which left the market vulnerable to marketing strategies like
Death of Adsense evolving.
Like any business , it is only as good as the time and energy you put in
to it. Adsense is still a very viable option for those people
wanting to use it as a platform, to be able to work full time.
I imagine those people that didn't want to do the work required to be
successful with Adsense these days, jumped right on and believed the
hype about the Death of Adsense. So they jumped on the next band wagon
that appeared simpler than doing the work required.
I put to you , using the death of Adsense techniques can be hugely
successful for those people prepared to put in the work required just
like any business. Though those that were looking for a quick fix will
have the same problems making money from this technique as they found
already with Adsense marketing/publishing.
Today a LOT more automation is required to provide the search engines
what they need, to get your sites perform well. You need fresh article
content,
video content, images, great templates all provided in the form of a
blog which search engines still love. see my other posts on this blog
about VI 3 and how we achieve automation of the above.
The Proof!!
Remember, this sample was taken from 5 forums , not targeting the
Adsense market alone.
This sample is from 1020 people completing the form.
These are the questions with corresponding results
Question 1.
Adsense Publisher How long?
Under 12 Months = 442
Over 12 Months = 578
Question 2.
Adsense Income How Long?
Under 1000 per month = 721
1000 to 5000 per month = 102
Over $5000 per month = 121
Prefer Not to Say = 76
Question 3.
Experience Creating Domains ftp etc?
YES = 944
NO = 76
Question 4.
Will Want To Use the Staff Module?
YES = 656
NO = 364
Question 5.
Familiar with HTHL
YES = 930
NO = 90
Remember these stats were collected from very
different forums, not specifically Adsense forums, I was targeting
newbies as well as Adsense marketers.
At first glance you will notice around 72% of the
people here are earning under $1000 per month in Adsense. though if you
did deeper
you will see that 442 people have been using
Adsense for under 12 months or not at all. 76 people have no experience
creating domains and another 90 are not familiar with html. if you
remove these from the sample of 1020 this leaves 412 experienced people.
of which 102 or about 20% are making between $1000 and $5000 per month
and an incredible 28% of the rest making over $5000 per month in
Adsense, for a combined 48% of experienced people earning between 1000
to 5000 per month or over.
If this is not proof Adsense is alive and well. I
don't know what is?? I know from my own Adsense forum
www.theadsensebuzz.com with
over 2000 members that Adsense is alive and well and always has been.
Now I have the statistics to prove it Once and For
All to share with others. One part of me thinks its best to keep this
information to myself, e.g. less competitors in the Adsense market,
though I've never been like that and will not start now.
I put to you that there is very little difference
between now and 2 years ago in terms of generating income from Adsense.
2 years ago it was very easy to make income from Adsense, even my Mum
who only previously used her laptop for email after 6 weeks was earning
over $250 per day using the tools i provided her, though she did her own
keyword research after I explained how to do it, she worked 8 hours a
day.
Though there were still people all over the forums
complaining they couldn't make a good living from Adsense. Which shows
even when its Childs play, some people are not prepared to do the work.
If you are one of the people who is prepared to do
the work,
Monday 2nd April,
we are releasing
Viralinstagor
3. to the public.
Where we are supplying the tools in ONE
application that you need to be successful with Adsense in the current
times.
By supplying:
Content in the form of articles which are spun,
related videos, images and spun RSS content if chosen.
We supply the Brainstormgenerator Module that
actively goes out and sources your own Unique Adsense Niches for you.
(Normally $29 pm now Free)
4 Great templates that will blow you away,
You can make money simply using the templates to
sell as Adsense sites, they are that good.
We supply our unique content generation and
posting software free of charge to our members, that blows away any
other content posting software on the internet which could cost up to
$300, which installs in 2 clicks.
If you would like to make serious money, we
provide a Boss Mode with staff software you can give to cheap staff you
have outsourced to make an unlimited amount of blogs while you
administer your Adsense network.
There are too many features to list here now.
I hope you have enjoyed this article, please feel
free to leave comments and
subscribe to this blog to be updated on the upcoming posts. We have
some Major releases over the next 2 months.
manisware,softtech pvt ltd
gle Adsense earning proofs.
Sunday, November 15, 2009
5 Tips to Boost Your Adsense Revenue
No hard sell. Just practical tips, ideas, inspiration, and other resources to help you to make money online.
5 Tips to Boost Your Adsense Revenue
This is a guest post submitted to JMMO by lisafolder from the site Little Money Maker. The author’s email address is: lisafolder@gmail.com .
Google AdSense program has made it easier for webmasters to make money through a website. Webmasters who run an AdSense campaign will display Google’s contextual Ads relevant to the content of their sites and thus encouraging visitors to click the ads and earn money for each ad click.
However, you will earn very little AdSense revenue if you don’t know how to optimize your AdSense ads on your website. Here are some tips to increase your AdSense earning:
1. Focus on one Adsense ad format. The Large Rectangle (336X280) ad format seems to work better than other ad formats because this format tends to result in higher click through rates (CTR). Another reason is that the ads will look like normal web links that visitors use to click on them. It doesn’t matter whether the visitors know that they are clicking AdSense ads or not, as long as there are clicking, you earn AdSense commission.
2. Create a custom palette for your ads. Select a color that matches your website’s background. If your site’s background is white both, the color of ad border and background should set to be white too. Also the color of the ad title should be similar to coloe of the links in your website. This is to make your AdSense ads look like it is part of the web pages. Again, this will boost AdSense CTR.
3. Don’t place your AdSense ads at the bottom of your webpages because it is proven to be less effective. Displaying your AdSense ads at the bottom is like hiding your AdSense and thus leads to low CTR and AdSense revenue. Try to put them in the place where people can see them quickly. You will be amazed how the difference between AdSense locations can make when you see your earnings.
4. Try to place your AdSense ads near rich content as visitors main focus usually are your content. There are several ways to insert AdSense ads into your content and one of the ways is place your AdSense just after the end of your content.
5. Try to automate the insertion of your AdSense code into the webpages using SSI (or server side included). Ask your web administrator if your server supports SSI or not. How do you do it? Just save your AdSense code in a text file, name it as “AdSense text”, and upload it to the root directory of the web server. Then use SSI, call the code on other pages. This tip is a time saver especially for those who are using automatic page generators to generate pages on their website.
These are some of the tips that have worked well for some who want to generate hundreds and even thousands on their websites. There are other ways to optimize your AdSense that produce high CTR also. You can learn more tricks by reading in AdSense and webmaster forums.
» Post Ad Purchase: Intext Link
You Might Also Be Interested In....
Tuesday, November 10, 2009
How do I create a new Google Account as my AdSense login?
How do I know if I have a Google Account?.
If you don't already have a Google Account, it's easy to create one - just follow these steps:
In the 'Email' field, provide any email address you currently use. It does not have to be a Gmail address. However, we suggest you use an email-password combination that others don't already know.
Choose and enter a password that's at least 6 characters long.
Enter the security word.
click 'Continue' to accept the Terms of Service and complete your application with the login you've provided.
You can learn more about Google Accounts by visiting the Google Accounts Help Center.
For more information about updating your login, please review our tips FAQ.
If you don't already have a Google Account, it's easy to create one - just follow these steps:
In the 'Email' field, provide any email address you currently use. It does not have to be a Gmail address. However, we suggest you use an email-password combination that others don't already know.
Choose and enter a password that's at least 6 characters long.
Enter the security word.
click 'Continue' to accept the Terms of Service and complete your application with the login you've provided.
You can learn more about Google Accounts by visiting the Google Accounts Help Center.
For more information about updating your login, please review our tips FAQ.
Thursday, November 5, 2009
Monday, June 22, 2009
How to boost your AdSense revenue
AdSense often easier than affiliate programs
Google's AdSense is a superb revenue generating opportunity for small, medium and large web sites.
Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It's against the AdSense rules to design a site purely for AdSense, so you'll want to include a few affiliate links or sell your own product, too.)
AdSense allows you to serve text-based Google AdWords on your web site and receive a share of the pay-per-click payment. AdSense ads are similar to the AdWords ads you see on the right-hand side at Google when you do a search there.
AdSense is having a huge impact on the affiliate marketing industry. It's often much easier to generate revenue from AdSense than from an affiliate program.
Weak affiliate merchants will die faster than ever.
If you're a merchant running a lousy affiliate program, now's the time to improve it FAST.
AdSense's advantages
AdSense is simple to join.
It's easy to paste a bit of code into your pages.
It's free to join.
You don't have to spend time finding advertisers.
Google provides well written, highly relevant ads - chosen to closely match the content on your pages.
You don't have to waste time choosing different ads for different pages.
You don't have to mess around with different code for various affiliate programs.
You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 AdWords advertisers.
It's suitable for beginners or marketing veterans.
AdSense provides simple, easy-to-understand stats.
If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads.
You can filter up to 200 URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors.
Inevitably, AdSense is competing strongly for space on web sites with all other revenue sharing opportunities.
If you own a small web site you can plug a bit of AdSense code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages.
If you own several sites, you need apply only once. This makes AdSense much simpler than joining a bunch of affiliate programs.
As you can see, I'm really keen on this revenue sharing service.
Disadvantages
One problem is inappropriate ads. You don't want spammy junk advertised on your site. Google's standards probably aren't as high as yours. You can filter out 200 URLs, but in some industries that won't be enough.
The stats Google supplies are inadequate. They're easy to understand at a glance. However, they don't tell you exactly which ads people are clicking on, or which keywords are involved. That's frustrating.
Also, I'd like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around.
The ad panels say "Ads by Google" - free advertising for Google. You don't earn anything if someone clicks on that link.
The minimum payout is $100, which is regarded as too high by sites which don't receive much traffic. That won't worry experienced webmasters.
Also, sites that want to display AdSense ads may not include "other content-targeted and/or text-based ads on the pages displaying AdWords ads." However, human beings review the sites. Rejected sites have been able to appeal successfully.
Another disadvantage is that Google doesn't allow you to share your stats with other webmasters. The AdSense Terms and Conditions say:
"Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. 'Google Confidential Information' includes without limitation: ... (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google..."
That's really weird. Web site owners need to be able to share such information and discuss successes and failures.
A big disadvantage of the service is that Google doesn't say how much its AdSense partners will receive. You'll just receive an unknown share of the revenue.
Only a company with the goodwill and respect Google has earned could get away with such a cheeky offer.
Google says:
"How much will I earn through this program? The AdWords ads you are able to display on your content pages are cost-per-click (CPC) ads. This means that advertisers pay only when users click on ads. You'll receive a portion of the amount paid for clicks on AdWords ads on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks."
So the only way to know how much you'll earn is to try it and see. If you want to bail out, all you have to do is remove the code from your site.
Don't put all your eggs in the AdSense basket. If Google discovers fraudulent clicks on ads appearing on your pages, it can dump your site from the service, and refuse to pay you all revenue owed. Some webmasters who claim total innocence have had this happen to them.
Google has made several changes to its AdSense FAQ, clarifying varying things. For example, it IS possible to apply for separate accounts for separate web sites. I've done so, and checked with Google that it's OK in my case. Read the rules - they look ambiguous to me. If in doubt, ask first!
Some time after the launch of AdSense, Google added "channels" which improve the tracking. I strongly recommend that you experiment with these.
Google's AdSense is a superb revenue generating opportunity for small, medium and large web sites.
Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It's against the AdSense rules to design a site purely for AdSense, so you'll want to include a few affiliate links or sell your own product, too.)
AdSense allows you to serve text-based Google AdWords on your web site and receive a share of the pay-per-click payment. AdSense ads are similar to the AdWords ads you see on the right-hand side at Google when you do a search there.
AdSense is having a huge impact on the affiliate marketing industry. It's often much easier to generate revenue from AdSense than from an affiliate program.
Weak affiliate merchants will die faster than ever.
If you're a merchant running a lousy affiliate program, now's the time to improve it FAST.
AdSense's advantages
AdSense is simple to join.
It's easy to paste a bit of code into your pages.
It's free to join.
You don't have to spend time finding advertisers.
Google provides well written, highly relevant ads - chosen to closely match the content on your pages.
You don't have to waste time choosing different ads for different pages.
You don't have to mess around with different code for various affiliate programs.
You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 AdWords advertisers.
It's suitable for beginners or marketing veterans.
AdSense provides simple, easy-to-understand stats.
If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads.
You can filter up to 200 URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors.
Inevitably, AdSense is competing strongly for space on web sites with all other revenue sharing opportunities.
If you own a small web site you can plug a bit of AdSense code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages.
If you own several sites, you need apply only once. This makes AdSense much simpler than joining a bunch of affiliate programs.
As you can see, I'm really keen on this revenue sharing service.
Disadvantages
One problem is inappropriate ads. You don't want spammy junk advertised on your site. Google's standards probably aren't as high as yours. You can filter out 200 URLs, but in some industries that won't be enough.
The stats Google supplies are inadequate. They're easy to understand at a glance. However, they don't tell you exactly which ads people are clicking on, or which keywords are involved. That's frustrating.
Also, I'd like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around.
The ad panels say "Ads by Google" - free advertising for Google. You don't earn anything if someone clicks on that link.
The minimum payout is $100, which is regarded as too high by sites which don't receive much traffic. That won't worry experienced webmasters.
Also, sites that want to display AdSense ads may not include "other content-targeted and/or text-based ads on the pages displaying AdWords ads." However, human beings review the sites. Rejected sites have been able to appeal successfully.
Another disadvantage is that Google doesn't allow you to share your stats with other webmasters. The AdSense Terms and Conditions say:
"Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. 'Google Confidential Information' includes without limitation: ... (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google..."
That's really weird. Web site owners need to be able to share such information and discuss successes and failures.
A big disadvantage of the service is that Google doesn't say how much its AdSense partners will receive. You'll just receive an unknown share of the revenue.
Only a company with the goodwill and respect Google has earned could get away with such a cheeky offer.
Google says:
"How much will I earn through this program? The AdWords ads you are able to display on your content pages are cost-per-click (CPC) ads. This means that advertisers pay only when users click on ads. You'll receive a portion of the amount paid for clicks on AdWords ads on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks."
So the only way to know how much you'll earn is to try it and see. If you want to bail out, all you have to do is remove the code from your site.
Don't put all your eggs in the AdSense basket. If Google discovers fraudulent clicks on ads appearing on your pages, it can dump your site from the service, and refuse to pay you all revenue owed. Some webmasters who claim total innocence have had this happen to them.
Google has made several changes to its AdSense FAQ, clarifying varying things. For example, it IS possible to apply for separate accounts for separate web sites. I've done so, and checked with Google that it's OK in my case. Read the rules - they look ambiguous to me. If in doubt, ask first!
Some time after the launch of AdSense, Google added "channels" which improve the tracking. I strongly recommend that you experiment with these.
How to boost your AdSense revenue
AdSense often easier than affiliate programs
Google's AdSense is a superb revenue generating opportunity for small, medium and large web sites.
Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It's against the AdSense rules to design a site purely for AdSense, so you'll want to include a few affiliate links or sell your own product, too.)
AdSense allows you to serve text-based Google AdWords on your web site and receive a share of the pay-per-click payment. AdSense ads are similar to the AdWords ads you see on the right-hand side at Google when you do a search there.
AdSense is having a huge impact on the affiliate marketing industry. It's often much easier to generate revenue from AdSense than from an affiliate program.
Weak affiliate merchants will die faster than ever.
If you're a merchant running a lousy affiliate program, now's the time to improve it FAST.
AdSense's advantages
AdSense is simple to join.
It's easy to paste a bit of code into your pages.
It's free to join.
You don't have to spend time finding advertisers.
Google provides well written, highly relevant ads - chosen to closely match the content on your pages.
You don't have to waste time choosing different ads for different pages.
You don't have to mess around with different code for various affiliate programs.
You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 AdWords advertisers.
It's suitable for beginners or marketing veterans.
AdSense provides simple, easy-to-understand stats.
If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads.
You can filter up to 200 URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors.
Inevitably, AdSense is competing strongly for space on web sites with all other revenue sharing opportunities.
If you own a small web site you can plug a bit of AdSense code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages.
If you own several sites, you need apply only once. This makes AdSense much simpler than joining a bunch of affiliate programs.
As you can see, I'm really keen on this revenue sharing service.
Disadvantages
One problem is inappropriate ads. You don't want spammy junk advertised on your site. Google's standards probably aren't as high as yours. You can filter out 200 URLs, but in some industries that won't be enough.
The stats Google supplies are inadequate. They're easy to understand at a glance. However, they don't tell you exactly which ads people are clicking on, or which keywords are involved. That's frustrating.
Also, I'd like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around.
The ad panels say "Ads by Google" - free advertising for Google. You don't earn anything if someone clicks on that link.
The minimum payout is $100, which is regarded as too high by sites which don't receive much traffic. That won't worry experienced webmasters.
Also, sites that want to display AdSense ads may not include "other content-targeted and/or text-based ads on the pages displaying AdWords ads." However, human beings review the sites. Rejected sites have been able to appeal successfully.
Another disadvantage is that Google doesn't allow you to share your stats with other webmasters. The AdSense Terms and Conditions say:
"Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. 'Google Confidential Information' includes without limitation: ... (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google..."
That's really weird. Web site owners need to be able to share such information and discuss successes and failures.
A big disadvantage of the service is that Google doesn't say how much its AdSense partners will receive. You'll just receive an unknown share of the revenue.
Only a company with the goodwill and respect Google has earned could get away with such a cheeky offer.
Google says:
"How much will I earn through this program? The AdWords ads you are able to display on your content pages are cost-per-click (CPC) ads. This means that advertisers pay only when users click on ads. You'll receive a portion of the amount paid for clicks on AdWords ads on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks."
So the only way to know how much you'll earn is to try it and see. If you want to bail out, all you have to do is remove the code from your site.
Don't put all your eggs in the AdSense basket. If Google discovers fraudulent clicks on ads appearing on your pages, it can dump your site from the service, and refuse to pay you all revenue owed. Some webmasters who claim total innocence have had this happen to them.
Google has made several changes to its AdSense FAQ, clarifying varying things. For example, it IS possible to apply for separate accounts for separate web sites. I've done so, and checked with Google that it's OK in my case. Read the rules - they look ambiguous to me. If in doubt, ask first!
Some time after the launch of AdSense, Google added "channels" which improve the tracking. I strongly recommend that you experiment with these.
Google's AdSense is a superb revenue generating opportunity for small, medium and large web sites.
Some webmasters are designing brand new sites specifically for serving AdSense text ads. (It's against the AdSense rules to design a site purely for AdSense, so you'll want to include a few affiliate links or sell your own product, too.)
AdSense allows you to serve text-based Google AdWords on your web site and receive a share of the pay-per-click payment. AdSense ads are similar to the AdWords ads you see on the right-hand side at Google when you do a search there.
AdSense is having a huge impact on the affiliate marketing industry. It's often much easier to generate revenue from AdSense than from an affiliate program.
Weak affiliate merchants will die faster than ever.
If you're a merchant running a lousy affiliate program, now's the time to improve it FAST.
AdSense's advantages
AdSense is simple to join.
It's easy to paste a bit of code into your pages.
It's free to join.
You don't have to spend time finding advertisers.
Google provides well written, highly relevant ads - chosen to closely match the content on your pages.
You don't have to waste time choosing different ads for different pages.
You don't have to mess around with different code for various affiliate programs.
You're free to concentrate on providing good content and Google does the work of finding the best ads for your pages from 100,000 AdWords advertisers.
It's suitable for beginners or marketing veterans.
AdSense provides simple, easy-to-understand stats.
If you have affiliate links on your site, you ARE allowed to add AdSense ads. However, with your affiliate links, you must not mimic the look and feel of the Google ads.
You can filter up to 200 URLs, so you can block ads for sites that don't meet your standards. You can also block strong competitors.
Inevitably, AdSense is competing strongly for space on web sites with all other revenue sharing opportunities.
If you own a small web site you can plug a bit of AdSense code into your site and almost instantly relevant text ads that are likely to appeal to your visitors will appear on your pages.
If you own several sites, you need apply only once. This makes AdSense much simpler than joining a bunch of affiliate programs.
As you can see, I'm really keen on this revenue sharing service.
Disadvantages
One problem is inappropriate ads. You don't want spammy junk advertised on your site. Google's standards probably aren't as high as yours. You can filter out 200 URLs, but in some industries that won't be enough.
The stats Google supplies are inadequate. They're easy to understand at a glance. However, they don't tell you exactly which ads people are clicking on, or which keywords are involved. That's frustrating.
Also, I'd like to be able to identify and block ads that have very low payout rates, without doing a lot of sleuthing and messing around.
The ad panels say "Ads by Google" - free advertising for Google. You don't earn anything if someone clicks on that link.
The minimum payout is $100, which is regarded as too high by sites which don't receive much traffic. That won't worry experienced webmasters.
Also, sites that want to display AdSense ads may not include "other content-targeted and/or text-based ads on the pages displaying AdWords ads." However, human beings review the sites. Rejected sites have been able to appeal successfully.
Another disadvantage is that Google doesn't allow you to share your stats with other webmasters. The AdSense Terms and Conditions say:
"Confidentiality. You agree not to disclose Google Confidential Information without Google's prior written consent. 'Google Confidential Information' includes without limitation: ... (b) click-through rates or other statistics relating to Site performance in the Program provided to you by Google..."
That's really weird. Web site owners need to be able to share such information and discuss successes and failures.
A big disadvantage of the service is that Google doesn't say how much its AdSense partners will receive. You'll just receive an unknown share of the revenue.
Only a company with the goodwill and respect Google has earned could get away with such a cheeky offer.
Google says:
"How much will I earn through this program? The AdWords ads you are able to display on your content pages are cost-per-click (CPC) ads. This means that advertisers pay only when users click on ads. You'll receive a portion of the amount paid for clicks on AdWords ads on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks."
So the only way to know how much you'll earn is to try it and see. If you want to bail out, all you have to do is remove the code from your site.
Don't put all your eggs in the AdSense basket. If Google discovers fraudulent clicks on ads appearing on your pages, it can dump your site from the service, and refuse to pay you all revenue owed. Some webmasters who claim total innocence have had this happen to them.
Google has made several changes to its AdSense FAQ, clarifying varying things. For example, it IS possible to apply for separate accounts for separate web sites. I've done so, and checked with Google that it's OK in my case. Read the rules - they look ambiguous to me. If in doubt, ask first!
Some time after the launch of AdSense, Google added "channels" which improve the tracking. I strongly recommend that you experiment with these.
Tuesday, June 9, 2009
Making money with AdSense takes time
Google just released a Newbie Central for their AdSense program, those ads webmasters can include on their site to earn money for every click on the ad from a visitor (if you're using the program, part of the advertiser budget will go to you, and the other part to Google). I wanted to add some tips from my own experience:
Ads can work well in-between other stuff. On a games site of mine, some of the games don't contain ads next to the game area; the AdSense ad will only be shown in-between game rounds. This is the time the visitor is not concentrating on performing a task but might take a small break, and be open to the option of visiting new sites.
Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.
Even if you get huge traffic, the AdSense income from the site is more dependent on the site type and audience. Google targets AdSense ads automatically to the site content. Or at least, it does so ideally – but some types of content fare better than others with this targeting. I noticed for instance that AdSense does better on a games site than on a technology blog. I also heard people say that AdSense does quite good on product oriented blogs; say, one post solely about the iPod; another post solely about Gadget XYZ, and so on.
Image ads can be relevant and work for you, but they might also apall some visitors. Google's AdSense program gives you the option to choose between a couple of different ad formats. Two main groups are text ads vs text & image ads. When you choose the latter, Google will deliver what they deem works best for your content (or so one would hope, and it would be in Google's best self-interest to serve you the best possible ad, it seems).
However, Google doesn't really know your layout preferences, and they don't really understand when your audience thinks ads are "too much"; and considering image ads include Flash animations (which you can't disable, once you go for image ads), Flash animations may well push some people away. One thing you can do is to only show image ads in areas where they don't disturb the content, e.g. at the end of posts. Also, you might want to listen to visitor feedback on the ads being served; I received emails before that the blinking ad on this or that site made a person want to leave the site, at which point I blocked the specific advertiser via the AdSense Setup -> Competitive Ad Filter option.
When it comes to context sensitive targeting, you can increase or lower the importance of certain parts of your page. To help Google find a matching ad for your content, you can use the HTML comment syntax by encapsulating more important parts with
... your important site content here ...
.
Or, to lower the importance of a section, use:
... your not so important site content here ...
(Google notes that it may take up to 2 weeks for this change to your site will be taken into account by the AdSense.)
What if your site doesn't have any good matchable content to begin with, though? Say, the page just includes an image. Well, for the reasons of search engine optimization but also ad optimization you might want to consider using at least a descriptive title, an explanatory footer containing the important keywords or keyphrases (the kind of footer that actually helps the human visitor by explaining what the page is about). In the case of image content, reasonable alt and title attribute texts should be used as well.*
*Whatever you do, don't resort to "keyword-stuffing" as it doesn't help your visitors and may get your page ranked lower in search engines.
Be aware of risks when you change ad layouts too much. I once had a system on the server to randomly differ between various AdSense layouts on the same page. Doing so I was hoping to add some good variety to keep the ads at least somewhat interesting and notable. Shortly after I stopped doing so and simply included a rather big static area for the AdSense to "do what it wants," the AdSense revenues for that site increased. Now, I don't know if this was a coincidence of some sorts, as revenues often go down or up even when you don't do anything, but it might well have been that there was a connection between adding too much homemade randomization, and lowered revenues.
At another time, during the redesign of this blog, I switched from one ad format to another for the end-of-posts AdSense ad space. This, combined with perhaps other layout changes, suddenly cut the ad revenues in half for the blog. It took me some time to realize that I had some ad channels* set up for the specific old layout size, and by changing this I must have kicked out all those advertisers who were pushing their ads through the channel.
*This setting can be found at AdSense Setup -> Channels.
Use competing ad systems when AdSense doesn't seem to work for a site. At CoverBrowser.com, which shows galleries of comic and book covers and so on, I tried including AdSense ads in "non-annoying" places in the layout (including trying to use AdSense affiliate links via AdSense Setup -> Referrals), but this didn't seem to work at all. However I then tried "affiliating" the "buy" link below individual covers, utilizing the eBay affiliate commission system offered by AuctionAds.com*. (Disclosure: Patrick Gavin, co-owner of AuctionAds, paid me for consulting before on other projects, like Sketchcast.com.) This worked a lot better, and as it was simply connected to an existing site feature, it also didn't add clutter.
A good start to find other ad programs is to search for adsense alternatives on Google... you will see a lot of lists which are dedicated to competitors. (Note that some of these competitors may be US-only.) You may also want to join an ad or blog network like The Deck, Federated Media (disclosure: I was part of Federated Media before), or 9 Rules. Before joining such a network – which might require you to show them your traffic stats and so on – check if their typical ads and campaigns fit with your site layout and your general ad type preferences.
*CommissionJunction also offers an eBay affiliate system but CommissionJunction has really low usability, in my opinion; setting it up is confusing.
Sometimes you may get a sudden increase in traffic, hence ad clicks, but you can't locate the source of the traffic. I'm using Google Analytics to track my sites, though AdSense is also a good first indicator of traffic explosions... because it will show the combined page views of all your sites (provided you include AdSense on all of them), as opposed to Google Analytics, where you need to check site by site individually.
However, sometimes even with Google Analytics, you won't be able to locate the source of your traffic because there's no specific new popular referrer being shown (a referrer is the site linking to your site, provided people click on that link). In these cases, it may well be that your site has been discussed in a TV show or similar, as the show won't "link" to you (but audiences will be entering your domain manually into the browser when they like what the saw on TV). When you feel that there has been a traffic explosion sometimes you may get additional email feedback in regards to your site, and it makes sense for you to ask your visitor: where did you first find out about the site? Maybe the can let you know about the name of the TV show, or magazine, or other "offline" source responsible for the peak. (I sometimes sent pointers to the BBC Click show for instance, with partly enormous effect.)
Consider using AdSense even when the page doesn't get any traffic yet. Who knows, some day the traffic suddenly explodes, and you might not realize fast enough and thus miss out on the action (as sometimes, traffic goes as fast as it comes).
On the other hand, reversely I would suggest to never do a site just to make ad money with it. That kind of motivation may lead to spammy sites that don't help anyone really. (If a project is great, it's great even if it doesn't make any money.)
Making money with AdSense takes time. In my experience, it may take many months to years for a site to gain enough traffic to make OK money through AdSense... if ever. I have almost never experienced any site making quick and easy money with AdSense (though you may be getting quicker results than me of course, as it depends on so many variables!).
I think for any site getting a couple of thousands of visitors a day, you might want to start playing around with AdSense to see where it takes you (if you didn't already include AdSense anyway just to see what happens, and following up on tip #9). As you are paid in US-$, the actual benefit the ad revenue will bring depends on your local costs of living as well (you might even ponder moving or going on an extended holiday trip if your local costs of living are too high for your site revenues to cover).
Wednesday, June 3, 2009
Adsense Tips for Bloggers
How do you make money from the Google Adsense Program? What AdSense Tips can you share with us?
I have been asked this question so many times in the past few weeks that I thought I should write something on the topic. It seems increasingly bloggers want to try to cover their hosting and ISP costs with some revenue from their blog - and increasingly they’re doing it and are able to make a few (or quite a lot) dollars on the side. Many are turning to Google’s Adsense program.
Covering costs of my Digital Photography Blog is why I originally signed up with Google Adsense - blogging can get expensive when you have high levels of traffic and a lot of pages.
Whilst the agreement you sign with Google stresses that you are not allowed to give specific information about your earnings from the program I can say that I’m glad I’ve signed up because its well and truly covered my costs - and then some. In fact I think its quite feasible to expect that Adsense coupled with other strategies for making money from Blogging could quite easily generate a decent living. It takes time and hard work, but I think its very doable. (Update: Since writing this series I’ve revealed that I am now looking at making over a six figure income this year in 2005 from blogging).
So how do I make money from Google Adsense? Let me share some AdSense Tips that heve helped me.
This will be the first in a series of posts on this topic. Let me say up front I’m no expert - there are a lot of people out there making a lot more money than I am using Adsense - however most of them are not telling their secrets - well not for free anyway. I’ve got no secrets to hide and am willing to share what I’ve learnt since I signed up for the program 8 months ago. If you want a REAL expert’s opinion on Adsense I’d recommend buying Joel Comm’s What Google Never Told You About Making Money with Adsense E-Book. Joel earns $15,000 per month from Adsense and has some good things to share.
I know some bloggers are put off or offended by the idea of making money from blogging so I’ll try not to let these posts dominate my blog - however if you are not interested in the topic, simply skip over these posts.
I am going to assume a few things in this series to cut down the amount of introductory comments I have to make. Here is what I am assuming:
- You have a blog. Whilst most of the following tips will apply to other types of websites I run Adsense on blogs and will speak from that experience.
- You have (or will) read a basic overview of Adsense and have some understanding of what it is.
- You have(or will) read the program policies as outlined by Google. These give details of site eligibility, ad placements and other requirements for using the system.
Enough introductory comments - lets get stuck into the Adsense Tips for Bloggers!
The full series of AdSense Tips is Part 1, Part 2, Part 3, Part 4, Part 5, Part 6, Part 7 and Part 8.
Monday, May 11, 2009
Google Adsense Tools
Adsense Script Tools
These are the tiny little programs you install on your server (blech!) or locally on your machine that help you analyze your adsense clicks, CTR and earnings. Some of them are easy, some of them are difficult, and some of them help you make pretty graphs. To be honest none of them are worth recommending. You could do just as good a job by setting up your channels properly and dumping a CSV file into excel. If someone has a specific one or wants to send me a review copy of thier software, I will look at it. DO NOT send me anything that has to be installed on a server. I run multiple websites on multiple hosting companies, so I don’t need something that requires more maintenance thank you very much.
Adsense Preview Tools
The Adsense Sandbox comes via Digital Point. You put in a URL and it lets you preview what ads are most likely to appear on a URL. Pretty handy IMHO.
Adsense Tracking
While not set up to be an Adsense tracking tool per se, the free log analyzer from AddFreeStats is actually pretty good. You put a small graphic tracking bug on the bottom of each of your pages and it gives you standard logging reports. You can also activate adsense tracking to find out what ads are being clicked on what pages. Combine this with an excel spreadsheet and channels and you are good to go. You can upgrade to a paid version and get an invisible tracking bug. TIP: Lock down your stats under a password, I’m fascinated how many people leave that open.
Adsense in Action
Probably one of the best things you can do to increase your adsense earnings is to go and look how other people are doing things. The adsense case studies are one place. While these are Google approved you really don’t have an idea how successful they are. So you’d be much better off finding someone you know is in the UPS Club. Jason Calacanis who runs Weblogs Inc is on a quest to make 1 Million dollars a year from Adsense. While I do give Jason a hard time sometimes, I do actually admire what he’s built, and think there are some very valuable lessons to be learned from looking at the websites owns. Darren Rowse of ProBlogger also has two sites I really like the Digital Camera Review and Camera Phone Review. Don’t be a wanker and copy exactly what they’ve done, it’s bad form. Instead look at them, learn from them, and use it as inspiration.
Google Adsense Tools
Adsense Script Tools
These are the tiny little programs you install on your server (blech!) or locally on your machine that help you analyze your adsense clicks, CTR and earnings. Some of them are easy, some of them are difficult, and some of them help you make pretty graphs. To be honest none of them are worth recommending. You could do just as good a job by setting up your channels properly and dumping a CSV file into excel. If someone has a specific one or wants to send me a review copy of thier software, I will look at it. DO NOT send me anything that has to be installed on a server. I run multiple websites on multiple hosting companies, so I don’t need something that requires more maintenance thank you very much.
Adsense Preview Tools
The Adsense Sandbox comes via Digital Point. You put in a URL and it lets you preview what ads are most likely to appear on a URL. Pretty handy IMHO.
Adsense Tracking
While not set up to be an Adsense tracking tool per se, the free log analyzer from AddFreeStats is actually pretty good. You put a small graphic tracking bug on the bottom of each of your pages and it gives you standard logging reports. You can also activate adsense tracking to find out what ads are being clicked on what pages. Combine this with an excel spreadsheet and channels and you are good to go. You can upgrade to a paid version and get an invisible tracking bug. TIP: Lock down your stats under a password, I’m fascinated how many people leave that open.
Adsense in Action
Probably one of the best things you can do to increase your adsense earnings is to go and look how other people are doing things. The adsense case studies are one place. While these are Google approved you really don’t have an idea how successful they are. So you’d be much better off finding someone you know is in the UPS Club. Jason Calacanis who runs Weblogs Inc is on a quest to make 1 Million dollars a year from Adsense. While I do give Jason a hard time sometimes, I do actually admire what he’s built, and think there are some very valuable lessons to be learned from looking at the websites owns. Darren Rowse of ProBlogger also has two sites I really like the Digital Camera Review and Camera Phone Review. Don’t be a wanker and copy exactly what they’ve done, it’s bad form. Instead look at them, learn from them, and use it as inspiration.
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